What Rating Should the Film/Trailer be?

There will be a time where the film as a whole would have to be classified, and along with this, any trailers that go with it should contain the same classification so it appeals to the correct target audience. This would mean making a teaser trailer that abides by the laws set out by the BBFC, and attempting to create a trailer which fits in with their rules regarding classification. The film I am creating will be either a 12 or 15 film, so would therefore have to contain less sexual scenes and less foul language than films with an 18 certificate. Due the horror and terror I wish to create within the trailer, I believe that a 15 certificate would be the way to go, because of the freedom within the guidelines to put a larger amount of horror in the trailer. On the BBFC website it states that 'Strong threat and menace are permitted unless sadistic or sexualised.' This allows for the range of story that i want within the trailer, and will be the rating that I aim for.