The Blog

Saturday, 16 October 2010

How Teaser Trailers differ to Theatrical trailers

The first video is a teaser trailer for 'The Social Network' and the second is a theatrical trailer for the same film.





This highlights the main differences between an initial teaser trailer and a much later theatrical trailer for the exact same product. The first notable difference between the two is the length of the clips, with the teaser trailer being half the length of the theatrical trailer. There is also the fact that there is no moving image footage in the teaser trailer. This helps remove the visual element of what might be seen in the film, and the audio track tells you that it is the story of the creation of the 'Facebook' website, however there is no footage to show how this has been portrayed.

The Teaser Trailer instead gives a number of titles (Punk/Genius/Prophet/Traitor/Billionaire) which presumably relate to the creator of 'Facebook', as he should be the main character. The theatrical trailer introduces the characters slightly, and gives away some of the storyline, to further entice viewers after they have seen the teaser trailer and with to discover more.

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