Reasons for my own classification

The reason the '15' rating was chosen for the trailer was that it reached out to the widest audience possible, without cutting back on the shocking nature of some of the 'tricks' involved. Due to the involvement of a gun and the element of kidnap and restraint, which go against the rules of not glamourising weapons, and the involvement of mature themes which could be imitated or cause fear amongst a young audience.

However the violence levels within the trailer are not excessive and wouldn't warrant an '18' certificate, which is used for films which contain strong bloody violence. However not all of the violence will be seen within the trailer and therefore the rating on the posters will ned to apply to the film as a whole.

Classification Criteria

To create the film, first we must select a suitable rating for the film, which could be classified by a number of film characteristics.
These include -

• Discrimination
• Drugs
• Horror
• Imitable Behaviour
• Language
• Nudity
• Sex
• Theme
• Violence

Below are the category criteria for films rated 12 and 15 respectively:

Discrimination
Discriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.
Drugs
Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.
Horror
Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained.
Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and
self-harming) should not dwell on detail which could be copied, or appear pain or harm free. Easily accessible weapons should not be glamorised.
Language
Moderate language is allowed. The use of strong language (for example, ‘fuck’) must be infrequent.
Nudity
Nudity is allowed, but in a sexual context must be brief and discreet.
Sex
Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers. Frequent crude references are unlikely to be acceptable.
Theme
Mature themes are acceptable, but their treatment must be suitable for young teenagers.
Violence
Moderate violence is allowed but should not
dwell on detail. There should be no emphasis on injuries or blood,
but occasional gory moments may be permitted if
justified by the context. Sexual violence may only be implied or briefly and
discreetly indicated, and must have a strong contextual justification.

Discrimination
The work as a whole must not endorse discriminatory
language or behaviour.
Drugs
Drug taking may be shown but the film as a whole must not
promote or encourage drug misuse. The misuse of easily
accessible andhighly dangerous substances (for example,
aerosols or solvents) is unlikely to be acceptable.
Horror
Strong threat and menace are permitted unless sadistic
or sexualised.
Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and
self-harming) should not dwell on detail which could be
copied. Easily accessible weapons should not be glamorised.
Language
There may be frequent use of strong language (for example,
‘fuck’). The strongest terms (for example, ‘cunt’) may be
acceptable if justified by the context. Aggressive or repeated
use of the strongest language is unlikely to be acceptable.
Nudity
Nudity may be allowed in a sexual context but without
strong detail. There are no constraints on nudity in a
non-sexual or educational context.
Sex
Sexual activity may be portrayed without strong detail.
There may be strong verbal references to sexual behaviour,
but the strongest references are unlikely to be acceptable
unless justified by context. Works whose primary purpose is
sexual arousal or stimulation are unlikely to be acceptable.
Theme
No theme is prohibited, provided the treatment is
appropriate for 15 year olds.
Violence
Violence may be strong but should not dwell on the infliction
of pain or injury. The strongest gory images are unlikely to
be acceptable. Strong sadistic or sexualised violence is also
unlikely to be acceptable.
There may be detailed verbal references to sexual violence
but any portrayal of sexual violence must be discreet and
have a strong contextual justification.

Linking the Products 2

The final versions of the media products each contain the common theme of cards, and two of the pieces also have the logo (also containing a cards theme) on them somewhere.

Final Font

The final font I've chosen is not any of the examples shown below, as I've found a new font in a different font library. The new font is in a similar style to those shown before in the sense that it is not very modern, and has a slight feel of entertainment about it. It is a similar font to those found on old entertainment posters for performers such as magicians.

Linking the Items

With the different products all needing to be interlinked, i've decided to take a common theme from all of them and use it to create a common theme within the print work.

I've created a logo for the film title, which contains bold colours and an outline, meaning it can be placed within any piece and not look out of place.

This logo also continues with the common 'Cards' theme which I've chosen to use, and therefore all 4 card suits appear within the logo itself, with clubs acting as marks at each end, a spade and heart make up the background, and the diamond is incorporated within the second 'I' of illusion.

Poster Font Feedback

Upon showing people my font choices with an explanation as to why I've chosen them, i got mixed thoughts on which one should be used. The fonts I've chosen were used because they all easily readable, will stand out on a poster, and look like they would be used to advertise something important or serious. The two lower versions of the poster were not well received, even though the font chosen was meant to look like it was promoting an important event (the release of the film). The top two versions were much more preferred because they were much easier to read and were far more interesting. The handwriting font was very popular, due to its simplicity and the personal nature of it, with one person saying 'you can imagine that the character is asking you a personal question.'

I shall now search for a better font, which is more the style I am looking for, which looks like a 1960's style font.

Poster Font

I've mocked up numerous versions of my poster, each with a different style of font, as it is only after i can see them all together and compare them that i can choose the appropriate font to use on my final poster. The original ideas for my poster font are shown below.