The Blog

Tuesday, 3 May 2011

Evaluation Point 2

How effective is the combination of your main product and ancillary texts?


This video focuses on how the theme of cards and magic ran throughout all 3 pieces. The examples shown are the poster and the magazine cover, where cards feature prominently (as the main focal point for the poster, and as a clear background for the magazine cover). Upon viewing the teaser trailer there are also two memorable card tricks, which will be remembered due to the history of cards within magic.
It also shows how the logo was incorporated into both the magazine cover and the poster to create a link for the audience to recognise. This it an attempt to copy the way most movies use the same logo on every product. I chose to not include this logo within the film trailer because the other title was far easier to animate and I was able to create the optical illusion effect where the viewer was still able to read the word 'Illusion', even though the letter 'I' is missing from the middle of the word.

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