The Dark Knight Posters

There is a clear link between the teaser trailer released for 'the dark knight', and the posters released to advertise the film's release. The logo that was used in the teaser trailer is featured in most of the posters used to advertise the film, creating a link between the different forms of media.

Above are examples of 3 posters used to advertise the film and a reminder of the logo used on the teaser trailer. The same black symbol backlit by by blue light is clear on each example of the poster, which allows the audience to see that all are interlinked, and the trailer and poster are both advertising the same film, as opposed to the first batman film in the current series, which used a monochrome black and brown advertising campaign.